Americans who find themselves short of money ahead of their next pay check could face a financial crisis if they do not take action such as taking out a pay day loan.

Going to friends and relatives may not always be an option and therefore taking out a short term loans is something that is definitely worth considering, according to California-based advice portal Best Syndication.

Those with a bad credit history may not be able to access reasonably-priced credit from high street lenders but with instant pay day loans the rate of interest is structured in a "reasonable manner".

"These loans fill the financial gap and you can meet the unavoidable demands without any delay," states the website.

"You can make payments concerning medical bills, electricity bills, school, fees, credit card bills, car bills, grocery bills."

Last week, a report by the Fed showed that the pace of economic activity in the US has slowed as consumers struggle to cope with the cost of gasoline and food.

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