Pay day loans could prove to be a consumer's "best friend" at a time of crisis, according to a financial advisor at Next Day Payday Loans.

Eddy Marsh said pay day loans can be obtained by filling in a simple application form and borrowers can shop around to find the best deals.

He pointed out that many conventional loan applications take time to process and it can be a while before consumers receive the credit they need.

With pay day loans however, the process is quick and simple, allowing consumers to respond quickly to financial emergencies and reduce the "distress" associated with debt.

A recent report by USA Today revealed that debt worries are causing many US citizens to experience anxiety and even exhaustion.

Health experts told the news provider that unlike stress at work, financial stress can be long-lasting and can lead to more serious health problems and complications.

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