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Credit card mailings may see upswing
08/07/2009
Peter Krowiak

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Despite the fact that people are facing debt problems, credit card companies may be starting to send out more applications to consumers.

According to Synovate's Mail Monitor, the number of credit card mailings made in the second quarter of this year sat at 349.1 million. Though that's down 67 percent from the same time in 2008, the number represents only a 6 percent drop from the first quarter.

"We are seeing mailed credit card offers bottoming out and anticipate that there will be an uptick next year," Anuj Shahani, director of competitive tracking services for Synovate’s Financial Services Group, said.

The report from Synovate indicates that all of the credit card mailings it tracked during the second quarter were for cards with variable annual percentage rates (APR). Variable APR card mailings accounted for 60 percent of mailings during the same time period in 2008.

Despite Synovate's findings, there have been other reports that card companies are becoming more selective when it comes to issuing credit cards. A recent report from USA Today indicates that banks are becoming less likely to issue credit cards to people whose credit score is below 740.
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